Improving With SEO Content Creation

July 10th, 2014

Search engine optimization (SEO) is all about finding ways to make your site more appealing to the search engines so that it gets listed higher in the search results. Writing articles is one of the most effective ways you can improve your website’s search ranking.

Three Ways Writing Articles Can Help with SEO

Here are three unique ways that you can use articles to help optimize your site:

Guest Blog

Guest blogging involves writing a blog post for another website in a complementary, but not competing for the industry. Although it may seem strange to write for another site, there are actually quite a few benefits. First, guest blogging provides a link back to your website, oftentimes from a high-ranking, well-respected site. This is generally seen very favorably by the search engines.

Second, it introduces your blog or website to new readers. The more people who visit your site, the more likely people are to comment on your articles or share them via social media, both of which can also improve your search rankings.

Create an eBook

Compile several of your best articles together into a helpful eBook. Post it for sale as a Kindle book on Amazon. In the product description, provide a link back to your site. This can help give you credibility in the eyes of the search Top SEO Brisbaneengines, which in turn can boost your website higher in the results. Not only that but as an added bonus you may even find that your eBook develops into a nice secondary income stream.

Syndicate Your Articles

Syndicating your articles (one tool you can use id IFTTT) makes them available for other people to use on their websites. Along with the article, you can include an author resource box that has a link back to your website. Then, when another site owner decides to publish your content on their site, you get a one-way link to your website. Some article directories are designed specifically for syndicated content. A word of warning, however: make sure you only submit your content to reputable directories to avoid being perceived as a spammer by the search engines.

Article marketing has been one of the main cornerstones of SEO for as long as search engines have existed. Although the overall landscape has changed over the years, the basic concept stays the same. As long as you write high-quality articles that provide your readers with valuable content, they can help boost your site’s rankings in the search results.

Evaluating The SEO Potential Of A Penalised Site

June 5th, 2014

For any person or business involved in active search engine marketing activities the algorithms which search engines use to rank websites is of the utmost importance. These businesses will literally live or die by the ongoing changes that are made to the search engine’s ranking methodology. One of the side effects of these constant changes is that it can create new opportunities in the marketplace as various websites or penalized or dropped from the search engines entirely.

Oftentimes these penalized sites can be purchased extremely cheaply. However determining their value from a SEO standpoint can be problematic. If the effort involved with revitalizing and re-configuring the website and getting it ranked is too great then it is an opportunity that should be passed up.

Learn more about evaluating a penalised website…

So how can a person know whether a penalized website is a good opportunity or a money pit? There is no concrete way to identify these sites one way or the other, but it is possible to get a pretty good sense of the site simply by evaluating the content on its pages. Content quality is one of the major factors that search engines take into account these days. If the content on the site is incredibly thin, or comes off as spam via keyword loading then the fix for the site is relatively simple. The person trying to bring the site back simply needs to improve the overall quality by writing better content, removing the excessive usage of keywords, and making sure that the user experience on the site is at a very high level. Sites like this can have a tremendously high potential from a SEO standpoint.

On the other hand if it appears that a website was involved in any type of serious blackhat tactics, for example PPC fraud or things of that nature, then bringing the site back will be extremely difficult and likely not worth the investment in time and resources that SEO would take.

Web Design Elements

March 6th, 2014

Web design is a field where creativity, innovation and being updated with trending design tactics are required. In line with these, one is required to make a good use of web design elements and stick to the requirements needed when building a website from scratch.  Discussed below are some of the web design elements every designer and developer should abide by while working on a website.

1. Link state: Links are very important in web design. They are also an important element in on and off page search engine optimisation. (to find out more about this, visit this website). The URL used for the website needs to be active, and clickable when one wants to visit the site. There are three main link states in websites; these are,
Normal link: It is the default link to the website. This is the address that visitors will click on a search engine result, or enter in browsers to access the site.

Visited, active and hover links: A visited link is one that a visitor has already clicked, while an active link is an address where the visitor is currently on. Hover link state occurs when one overs the mouse cursor over the link, without necessarily clicking on it.

2. Website Forms: Each and every website has a form, where information is displayed searches within the website are entered. The most important aspects in website forms include form label, input fields and labels too. How you, the web designer position and label these forms will determine whether the audience will be comfortable with the same or not. Form designs also dictate how the website will appear, and the ease of use of the same.

3. Status messages: Status messages on a website are very important. These communicate with the web user what is required or what should be done in every event. These are especially important where specific data needs to be entered or certain actions on the website.

These are some of the elements that web designers need and have to abide by. There are many others such as backgrounds and background images in large screen displays, form validation and programming language used.

 

Online Money Business

January 2nd, 2013

Welcome to Online Money Business. We will be adding our first blog very soon.  Make sure you come back regularly to check out our information.

Subscribe to RSS feed