Improving With SEO Content Creation

Search engine optimization (SEO) is all about finding ways to make your site more appealing to the search engines so that it gets listed higher in the search results. Writing articles is one of the most effective ways you can improve your website’s search ranking.

Three Ways Writing Articles Can Help with SEO

Here are three unique ways that you can use articles to help optimize your site:

Guest Blog

Guest blogging involves writing a blog post for another website in a complementary, but not competing for the industry. Although it may seem strange to write for another site, there are actually quite a few benefits. First, guest blogging provides a link back to your website, oftentimes from a high-ranking, well-respected site. This is generally seen very favorably by the search engines.

Second, it introduces your blog or website to new readers. The more people who visit your site, the more likely people are to comment on your articles or share them via social media, both of which can also improve your search rankings.

Create an eBook

Compile several of your best articles together into a helpful eBook. Post it for sale as a Kindle book on Amazon. In the product description, provide a link back to your site. This can help give you credibility in the eyes of the search Top SEO Brisbaneengines, which in turn can boost your website higher in the results. Not only that but as an added bonus you may even find that your eBook develops into a nice secondary income stream.

Syndicate Your Articles

Syndicating your articles (one tool you can use id IFTTT) makes them available for other people to use on their websites. Along with the article, you can include an author resource box that has a link back to your website. Then, when another site owner decides to publish your content on their site, you get a one-way link to your website. Some article directories are designed specifically for syndicated content. A word of warning, however: make sure you only submit your content to reputable directories to avoid being perceived as a spammer by the search engines.

Article marketing has been one of the main cornerstones of SEO for as long as search engines have existed. Although the overall landscape has changed over the years, the basic concept stays the same. As long as you write high-quality articles that provide your readers with valuable content, they can help boost your site’s rankings in the search results.


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